Finding suitable candidates is easy; finding qualified applicants is tougher. The real challenge, though, lies in finding top talent that aligns perfectly with your company’s culture and skill requirements. Despite your recruiters’ best efforts, your ideal candidates aren’t just walking through your doors. So, what’s the secret to attracting them? Here are six strategic tips to enhance your job postings and recruitment strategies.
1. Focusing on your 5 C’s
The 5 C’s — character/credibility, communication, culture, competencies, and confidence — can serve as a guide for values you adhere to when you’re recruiting candidates to your agency, as well what you should look for in the applicants themselves. You want to ensure a fit for both of you. Make sure your recruiting materials showcase these values, and have an eye on them when reading application materials and interviewing.
2. Professional Social Media Platforms
Social media isn’t just for personal interactions; it’s evolved into a vital space for professional development and networking. Platforms like LinkedIn, AngelList, and Twylah represent the more business-oriented side of social media job listings.
- LinkedIn: With a user base of 225 million, encompassing both recruiters and job seekers, maintaining an active and up-to-date company LinkedIn profile is crucial. Regularly update your company page with job openings to attract potential candidates. https://dripify.io/how-to-find-candidates-on-linkedin/
- AngelList: This platform is ideal for startups. If you’re entering the entrepreneurial space, AngelList can be an invaluable resource.
- Twylah: This is an excellent platform for companies aiming to strengthen their brand presence on social media. For example, companies like UPS use specific Twitter hales for job openings. Twylah also offers page optimization features to enhance your job postings’ visibility in search engine results.
3. Specialized Online Platforms
For recruiters seeking highly specialized talent, tapping into niche online communities is key, alongside using specialized job boards. It’s crucial to post in the right places for specific roles. For example, a tech vacancy advertised on a general forum may attract applicants with a broad skillset. In contrast, sharing the job on platforms like Reddit, Github, or Dribble, which collectively boast over 103 million profiles, targets tech professionals with the specific skills needed for the role.
4. Utilizing Job Boards Effectively
When staffing a call center, broad job boards are ideal for attracting the volume of candidates necessary. However, for smaller companies needing to fill specialized roles, niche job boards are a more strategic choice. These specialized platforms offer a wealth of qualified candidates, allowing for a more informed hiring decision. Interestingly, 62% of job postings are made on niche job boards, indicating their effectiveness in reaching the right talent.
5. Engaging with Recent Graduates
Collaborating with universities and colleges provides your company a prime opportunity to access emerging talent before they fully enter the professional workforce. Internship programs are a key pathway to this growing pool of talent. In fact, 97% of companies anticipate offering valuable internship programs in the coming year, highlighting their importance in talent acquisition strategies.
6. SEO Optimization
According to https://hire.trakstar.com/blog/6-ways-to-find-best-fit-talent, if your job openings aren’t optimized with the right keywords, candidates won’t find them. Studies indicate that 67% of job seekers use search engines for job hunting. Without effective SEO keywords, the likelihood of attracting a qualified candidate pool diminishes. Utilize page titles, meta tags, and H1 tags to boost your SEO effectiveness.
- Page Titles: You have 70 characters to make an impact. Although terms like “mentor” sound appealing, “consultant” might be more SEO-effective. Incorporate a keyword into the page title for maximum SEO impact.
- Meta Descriptions: These appear under the page title in search engine results. You have 200 words to make an impression with SEO-rich, captivating language.
- H1 Tags: Ensure you’re using relevant keywords to enhance your post’s visibility in search engines.
Combining these elements with regular blog content can potentially increase site traffic by up to 434%.